Adjust unveils a new standard to combat fraudulent ad clicks

Adjust unveils a new standard to combat fraudulent ad clicks

Wed, 13 Feb 2019 22:33:20 +0000

Called Click Validation Through Proof of Impression, it ties an ID in the ad impression to an ID in the ad click, and it is being adopted by a range of ad tech firms. The post Adjust unveils a new standard to combat fraudulent ad clicks appeared first on Marketing Land.Please visit Marketing Land for the full article.